Digital marketing. Search engine optimization. Marketing. Marketing communications. Blog posts. What do they all have in common? All of those initiatives are a part of content marketing.
Content marketing is an essential marketing tool because it is touches all points of a typical and customizable marketing plan:
SEO is important because this is how users can find a website(s) on a given search engine(s)
Marketing touches both traditional and digital marketing; with the latter being more important than ever
Marketing communications deals with communicating and executing a marketing strategy to consumers
Blog posts is the voice of a brand and helps with SEO and content
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