By: Benjamin Pietrucha
Content Marketing
Content marketing sounds more simple than it is: content creation that complements your digital marketing strategy. Content is very crucial for SEO: evergreen content can increase your organic traffic YoY (year over year) and MoM (month over month). It does matter which industry you are in: content marketing can help your business increase revenue, which is the ultimate goal.
Content Optimizations
There are different pieces of content that increase your SEO:
- On-page content: regular pages and blog posts
- Off-page content: meta descriptions and title tags
It all starts with keyword research and forming a strategy around those targeted keywords. People always use search engines to search for something, and what do they use? Keywords. Having a documented list of targeted keywords can help direct the desired strategy that is needed.
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