Public relations is still an important tactic for brands in this transformative age. From crisis communications to media relations, we can help spread the message of your brand.
Public relations that we specialize in:
- Financial public relations
- Consumer and lifestyle public relations
- Internal communications
- Government relations
- Media relations
- Celebrity public relations
- And more
Like digital marketing, it is important to have a plan, no matter the industry you are in; from strategy to baselining progress. According to The Public Relations Society of America, here are the 5 steps to measure progress of an online (digital) public relations plan:
- Engagement: Measure the number of people who engaged with an item (social shares, likes and comments).
- Impressions: Measure the number of people who may have viewed an item.
- Items: Measure any content (blog posts, articles, etc.) that originally appeared as digital media.
- Mentions: Measure how many online items mention the brand, organization, or product.
- Reach: Measure how far the PR campaign managed to penetrate overall and in terms of a particular audience.
Similar to SEO, it is all about reaching your targeted audience through all sorts of mediums.