By: Benjamin Pietrucha
Chicago Paid Search Services
Paid search, which is also called Search Engine Marketing (SEM) is a form of digital advertising via sponsored listings on Google (AdWords), Bing (Bing Ads) and Facebook. Paid search is different from organic search (sometimes called natural search) because people pay for these listings to appear on Google and Bing, while people do not pay Google to show up via organic listings.
In Google Adwords, one of the most common ad groups are text ads. In a common ad group for text ads, you need a strategy for:
- Keywords
- Budget
- Targeted Location(s)
- Bid Strategy (very important to maximize clicks or conversions)
- Schedule Delivery of Ads
- And more
There are a lot of aspects and data when it comes to paid search, no matter which type of industry you are in. For example, you can make important business decisions on your ads when it comes to impressions, clicks, daily budget, average position and bid strategy.
If you are a Chicago business or organization, you should consider performing a few search campaigns. Why? There is a high probability some (if not all) your competitors are performing paid search and taking away revenue from you.
Want to know more about a paid search strategy for Google, Bing and Facebook? Get a quote today.