By: Ben Pietrucha
Q. What is the difference between Google Search Console and Google Analytics? What is more accurate?
A. This is apples and oranges. GA uses last non-direct attribution (can implement filters). It takes into account
when an HTML (PDFs don't count in GA, but do in GSC). GSC uses the amount of clicks from a result in the SERP (can be image or video and segment into mobile and desktop). GSC data is 2 days behind, while GA provides real-time data. You can't implement IP filters in GSC. As far as accuracy of data. Plus, GSC is right on Google's dashboard. GA is great because it can provide real-time data of all traffic channels. Having more data gives us more valuable insights.