SEO and lead generation go hand-in-hand. No matter how many leads you want to generating, optimizing for the organic channel is the best route to take.
Consider this: how else can you get leads? One of the most popular channels to do that is through paid search, but that takes a lot of time because of planning a strategy around an ROI. Organic search is exactly that: you do not have to pay to show up on Google so you save a lot of time by not having to plan for an ROI. Technically, an ROI is limitless for SEO because you are not paying anything.
When creating a strategy for lead generation, SEO (could be construed as content marketing) must be at the focus of that conversation because the most amount of leads will come from that channel.
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